About Learn about the New Big 5 project

A celebration of wildlife and wildlife photography, with a message: we can save the world’s wildlife if we act now.
Learn More
interviews Jane Goodall: “We can heal some of the harm we’ve inflicted.”
The primatologist on emotional attachments, the future of the natural world and staying hopeful in dark times
podcasts Ami Vitale: New Big 5 Podcast The American photojournalist on dealing with tragedy, panda costumes, and hope for the world’s wildlife Listen galleries Roar Power: 36 phenomenal photos of African lions By Marsel van Oosten, Angela Scott, Yaron Schmid, Antonio Liebana, Steve Winter, Marina Cano, David Lloyd and more… view Interviews Steve McCurry: “We’re on the razor’s edge.” The American photographer on gorilla encounters, being shot at, vegetarians and the future of the planet. Read ARTICLES silent extinctions Incredible, little-known creatures that deserve the spotlight, chosen by Tim Laman, Daisy Gilardini, Art Wolfe, Chris Packham... Read interviews Iain Douglas-Hamilton: “The most horrendous killing is still going on.” The founder of Save The Elephants on elephant emotions, poaching and the future of nature’s giants Read ARTICLES 15 unsung heroes of the animal kingdom Incredible, little-known creatures that deserve the spotlight, chosen by Tim Laman, Daisy Gilardini, Art Wolfe, Chris Packham... Read Big 5s My big 5 choices from Farwiza Farhan, Moby, Art Wolfe, Virginia McKenna... ... and many more, including Greg du Toit, Djimon Hounsou, Steve Winter, Shaaz Jung, Jonathan and Angela Scott, Nick Brandt... Read ARTICLES 12 of the world’s best wildlife holidays Book one of these incredible wildlife holidays and help wildlife and local people recover after the COVID crisis read articles How COVID-19 is threatening the world’s wildlife Wildlife is at risk from a global surge in poaching and less resources for conservation, as people struggle to survive Read ARTICLES Everything you need to know about polar bears The rulers of the Arctic, from rearing cubs to dealing with climate change read

The New Big 5 project is an international initiative to create a New Big 5 (#NewBig5) of wildlife: the Big 5 of photography, not hunting. Shooting with a camera, not a gun.

It is a celebration of wildlife and wildlife photography. We’re asking people around the world to VOTE for the 5 animals they want to be included in the New Big 5 of Wildlife Photography.

The world’s wildlife is in crisis. The next 10 years are critical. More than a million species are currently at risk of extinction, from elephants, cheetahs, orangutans, lions and polar bears to ‘unsung heroes’ and little-known cats, frogs, birds, lizards and other species, each too valuable to lose.

We want the New Big 5 project to focus attention on all of the world’s incredible wildlife and the urgent need to act together globally to save these animals, our planet and ourselves.

We can make a difference. It’s not too late… yet.

The New Big 5 initiative is a beautiful, poignant reminder that all of nature and all of life is threatened on this planet. We are on this planet together. We must all do everything we can to care for the plants and critters that inhabit the Earth. Our future happiness depends on all of them.

Ami Vitale


What a great project the New Big 5 is. I wonder what the final choices will be? There are so many incredible animals in our world. Any project that brings attention to animals, so many of whom are threatened or endangered, is truly important.

Dr Jane Goodall

The Jane Goodall Institute

I’m excited about the New Big 5 project. It says something positive about our world that people are now more interested in photographing wildlife than killing it. We have a long way to go in wildlife conservation. I hope this project can bring more attention to the many threats that animals face.

Tim Laman


Wildlife around the world will benefit from the New Big 5, from the inspiration and wonder generated by photographs of amazing animals to the passion of people working to preserve at-risk species around the globe.

Krista Wright

Polar Bears International

The New Big 5 is a brilliant idea. A Big 5 from the photographic point of view is one more brick in a wall that we’re constructing to save many of the creatures around the Earth. It’s critical that we act together to protect the world’s wildlife.

Art Wolfe


The original Big 5 were selected by trophy hunters as the species they’d most like to hang on their walls. Society has changed and trophy hunting is on the way out – thank goodness. The New Big 5 is a wonderful project that’s about celebrating life, not death.

Virginia McKenna

Born Free Foundation

error: Content is protected !!