The New Big 5 project is an international initiative to create a New Big 5 (#NewBig5) of wildlife: the Big 5 of wildlife photography, not hunting. Shooting with a camera, not a gun.

More than 250 global photographers, conservationists and wildlife charities have come together to support this international initiative, including Jane Goodall, Marsel van Oosten, Ami Vitale, Paul Nicklen, Kaddu Sebunya (AWF), Daisy Gilardini, Art Wolfe, Gurcharan Roopra, Marina Cano, Nick Brandt, Steve Winter, Xi Zhinong, Thomas Mangelsen, Clement Kiragu, Rathika Ramasamy, Brent Stirton, Joel Sartore, Suzi Eszterhas, Paula Kahumbu (Wildlife Direct), Shaaz Jung, Usha Harish, Save The Elephants, Dian Fossey Gorilla Fund, Conservation International, Ewaso Lions, Polar Bears International, IFAW, The Ellen Fund, Orangutan Foundation, Snow Leopard Trust, Conservation Though Public Health, Save The Rhino International, One Earth, WildAid, Save Pangolins…

Created by British photographer Graeme Green, the project’s aim is to raise awareness about the crisis facing the world’s wildlife from threats including habitat loss, human-wildlife conflict, poaching, illegal wildlife trade and climate change.

The New Big 5 is a celebration of wildlife and wildlife photography.

Launching in April 2020, we asked people around the world to vote for the 5 animals they want to be included in the New Big 5 of Wildlife Photography. The vote has now closed. The results will be announced on May 17, 2021.

“What a great project the New Big 5 is. I wonder what the final choices will be? There are so many incredible animals in our world, all fascinating in different ways. Any project that brings attention to animals, so many of whom are threatened or endangered, is truly important. I hope this project highlights the need to protect the world’s animals.”
Dr Jane Goodall (The Jane Goodall Institute)

Whereas the old big 5 was based on the toughest animals in Africa for hunters to shoot and kill, we’re asking: what are your 5 favourite animals from around the world to photograph or see in wildlife photographs? The New Big 5 will be global, rather than just African wildlife, so could include polar bears, orangutans, tigers, lions, gorillas, pandas, grizzly bears, elephants or other animals. And we’re focusing on land mammals, rather than marine creatures, birds, insects…

“The New Big 5 initiative is a beautiful, poignant reminder that all of nature and all of life is threatened on this planet. We are on this planet together. We must all do everything we can to care for the plants and critters that inhabit the Earth. Our future happiness depends on all of them.”
Ami Vitale (Photographer)

The world’s wildlife is in crisis. The next 10 years are critical. More than a million species are currently at risk of extinction, from iconic elephants, cheetahs, orangutans, lions and polar bears to ‘unsung heroes’ and little-known cats, frogs, fish, birds and lizards.

We want the New Big 5 project to focus attention on all of the world’s incredible wildlife, large and small, and the urgent need to act together globally to save these animals, our planet and ourselves.

“I’m excited about the New Big 5 project. It says something positive about our world that people are now more interested in photographing wildlife than killing it. We have a long way to go in wildlife conservation. I support this project in the hope it can bring more attention to the many threats animals face.”
Tim Laman (Photographer)

“Wildlife around the world will benefit from the New Big 5, from the inspiration and wonder generated by photographs of amazing animals to the passion of people working to preserve at-risk species around the globe.”
Krista Wright (Polar Bears International)

“The original Big 5 were selected by trophy hunters as the species they’d most like to hang on their walls. Society has changed and trophy hunting is on the way out – thank goodness. The New Big 5 is a wonderful project that’s about celebrating life, not death.”
Virginia McKenna (Born Free Foundation)

“The New Big 5 is a brilliant idea. A Big 5 from the photographic point of view is one more brick in a wall that we’re constructing to save many of the creatures around the Earth.”
Art Wolfe (Photographer)

There are only 7,100 cheetahs left in the wild. An estimated 55 African elephants per day are still being killed by poachers, one every 26 minutes. West African giraffes are down to just 600. African lions have dropped from 200,000 to 20,000 in just 50 years. Around 200,000 pangolins, the most trafficked mammal in the world, are being killed each year.

Ethiopian wolves, Javan rhinos, aye-ayes, Amur leopards, hooded vultures, spider monkeys… The list of ‘Critically Endangered’ animals goes on.

Hope isn’t lost. Change is possible. But action is needed.

Please help us spread the word with #newbig5

Share our articles, interviews and podcasts.

Get your friends and family involved.

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Read our articles. Think about what you can do to help.

Support charities’ wildlife campaigns. Become a member. Make a donation, if you can.

Contact your government. Make your voice heard.

Get involved.

Tiger photo (top) by Steve Winter.

Photo by Ami Vitale
Photo by Tim Laman
Photo by Daisy Gilardini
Photo by Piper Mackay
Photo by Brent Stirton
Photo by Graeme Green
Photo by Will Burrard-Lucas
Photo by Art Wolfe
Photo by Shannon Wild


We’ve recorded a special series of PODCASTS with photographers including Steve McCurry, Ami Vitale, Bertie Gregory, Nick Brandt, Shaaz Jung, Marina Cano, Chris Packham, Steve Winter and Art Wolfe, and leading conservationists from Save The Elephants, Gorilla Doctors and more. You can also find photos by some of the world’s best wildlife photographers across the website and in these special PHOTO GALLERIES.

Interviews / Big 5s

You’ll find great INTERVIEWS with photographers, conservationists and film-makers, such as Dr Jane Goodall, Melissa Groo, Tim Laman, Jen Guyton, Brent Stirton and Xi Zhinong. Many New Big 5 supporters have given their personal choices in MY BIG 5s, including Moby, Daisy Gilardini, Levison Wood, Thomas D Mangelsen, Virginia McKenna, Christian Ziegler, Dr Paula Kahumbu, Ingo Arndt and Djimon Hounsou.


On the New Big 5 website, you’ll find ARTICLES about the many threats facing wildlife, including habitat loss, poaching, deforestation, human-wildlife conflict and the illegal wildlife trade, and the great work being done to save animals and habitats by organisations such as Conservation International, Dian Fossey Gorilla Fund, WildAid, African Wildlife Foundation, HaKa, Defenders Of Wildlife, Orangutan Foundation and more.

“The New Big 5 is a simple idea I came up with years ago while on a photo assignment in Africa. It felt to me like something that should exist.
The world’s going through dark and difficult times in 2020. The New Big 5 is an exciting, positive way to get people talking and thinking about the world’s wildlife.
The world’s wildlife is in crisis. It’s an incredible world we live in, a far better place with these animals than without. I hope the New Big 5 can help bring attention and action for all the world’s wildlife, large and small, to stop these animals being lost.
I’m personally grateful to all the people who’ve given their time and energy to be part of the New Big 5 project.”
Graeme Green (Photographer / Founder, New Big 5)

The New Big 5 project is proud to be supported by photographers from the United States, UK, Kenya, China, Peru, Germany, Tanzania, Lebanon, Japan, Spain, Canada, South Africa, France, Mexico and around the world, including: Ami Vitale · Paul Nicklen · Thomas D Mangelsen · Nick Brandt · Steve Winter · Brent Stirton · Marina Cano · Steve McCurry · Tim Laman · Jasper Doest · Greg du Toit · Xi Zhinong · Paul Hilton · Marsel van Oosten · Sandesh Kadur · Jen Guyton · Chris Packham · Daisy Gilardini · Jonathan Scott · Angela Scott · David Lloyd · Joel Sartore · Suzi Eszterhas · Richard Peters · Bertie Gregory · Thomas Vijayan · Christian Ziegler · Shaaz Jung · Ingo Arndt · Piper Mackay · Michel Zoghzoghi · Art Wolfe · Graeme Green · Will Burrard-Lucas · Marco Gaiotti · Charlie Hamilton James · Gaël Ruboneka Vande Weghe · Federico Veronesi · Clement Kiragu · Carole Deschuymere · Shannon Wild · Shivang Mehta · Usha Harish · Yaron Schmid · Ole Jorgen Liodden · Teeku Patel · Marco Ronconi · Anja Denker · Staffan Widstrand · Melissa Groo · Kiliii Yuyan · Mark Carwardine · Craig Jones · Nelis Wolmarans · Amy Gulick · Alejandro Prieto · Marcus Westberg · Beverly Joubert · Chris Schmid · Priyanshi Bachhawat Nahata · Mattias A Klum · Rodney Nombekana · Tom Svensson · Gurcharan Roopra · Michel Ghatan · Drew Hamilton · Karabo LeBronpeter Moilwa · Gunjan Menon · Doug Allan · Dave Sandford · Anette Mossbacher · Will Fortescue · Jenny Wong · Tami Walker · Jo-Anne McArthur · Jaymi Heimbuch · Andy Parkinson · Alison Buttigieg ·  Pedro Jarque Krebs · Heath Holden · Ramakrishnan Aiyaswamy · Martin Steenhaut · Laurent Baheux ·  James Balog · Richard Ladkani · Faraaz Abdool · Rathika Ramasamy · Michael Tweddle · Hilary Hann · Latika Nath · Peter Cairns · Dereck Joubert · Shibu Preman · Antonio Liebana · Jon Kasbe · Celina Chien · Shogo Asao · Sergio Pitamitz · Sohail Inzaman · Elie Wolf · Graeme Purdy · Vladimir Cech Jr · Alessandro Beconi · Antonio Liebana · William Fortescue · Seyms Brugger · Charlie Lynam · Lance van de Vyver · Marlon du Toit · Neville Ngomane · Sebastian Kennerknecht · Christophe Courteau · Jonathan Kaelo · Debashish Dutta · Kathleen Vanoppen · Ranjan Ramchandani · Annabelle Averty · Harman Singh Heer · Bjorn Persson · Stephanie Klarmann · Richard Garvey-Williams · Andrew Schoeman · Roeselien Raimond.

Wildlife Ambassadors
We’re delighted to have the support of international wildlife lovers and ambassadors, including: Dr Jane Goodall · Moby · Djimon Hounsou · Pavan Sukhdev · Dr Paula Kahumbu · Joanna Lumley · Virginia McKenna · Kaddu Sebunya · Levison Wood · Iain Douglas-Hamilton · Eugenio Derbez · Dr M Sanjayan · Jennifer Morgan · Carlos Nobre · Thandiwe Mweetwa · Angela Sheldrick · Dr Tara Stoinski · Farwiza Farhan · Kevin Richardson · Jamie Joseph · Elizabeth Tolu Ojo · Ella Eyre · Dr Laurie Marker · Geeta Seshamani · Angelababy · Cathy Dean · Ben Fogle · Dr Shivani Bhalla · Dickson Kaelo · Jeff Flocken · Nestor Allgas · Hans Ngoteya · Dr Gladys Kalema-Zikusoka · Lameck Mkuburo · Trang Nguyen · Dr Jamartin Sihite · Irene Amoke · Valmik Thapar · Kaluki Paul Mutuku · Ginger Cassady · Dominique Bikaba · Krista Wright · Vivek Menon · Dr Charudutt Mishra · Daniel Ole Sopia · Amy Dickman · Peter Lindsey · Helen Buckland · Dr Johan Marais · Dominique Gonçalves · Simon Clinton · Leif Cocks · Carla Morrison · Dr Zoavina Randriana · Christine Macsween · Ashley Leiman · David Kabambo · Keri Parker · Sharon Johnson · Stephanie Fennessy · CeCe Sieffert · Lucía Rodríguez Valverde · Poonam Dhanwatey · Frederic Launay · Tania Baltazar · Jackson Mbeke · Deborah Tabart · Suzanne Braden · Anna Tolan · Kristine Tompkins · Thomas Lovejoy · Vincent Opyene.

Charities / Organisations
The New Big 5 is a collaborative project with international charities, NGOs and community-run projects, many of whom have written articles or completed interviews for the New Big 5 website. They include: Save The Elephants · The Jane Goodall Institute · Dian Fossey Gorilla Fund · Greenpeace · Saving The Wild · Conservation International · African Wildlife Foundation · Polar Bears International · Lion Recovery Fund · Wildlife Direct · Born Free Foundation · WildAid · Youth4Nature · World Animal Protection · Wildlife Trust Of India · Cheetah Conservation Fund · International Union for Conservation of Nature · Save The Rhino International · One Earth · Tanzanian Elephant Foundation · Snow Leopard Trust · Rewilding Europe · Friends Of The Earth · Giraffe Conservation Foundation · Strong Roots Congo · Humane Society International · International Fund for Animal Welfare · Defenders Of Wildlife · Rainforest Action Network · Save Pangolins · World Conservation Society · Population Matters · ALU School of Wildlife Conservation · LionAid · 350 · BOS Foundation · Wildlife SOS · Kevin Richardson Foundation · HAkA · Save Wild Tigers · Galapagos Conservation Trust · Sumatran Orangutan Society · Conservation Through Public Health · Kenya Wildlife Conservancies Association · Gorilla Doctors · The Orangutan Project · Neotropical Primate Conservation · Lemur Conservation Network · Landscape and Conservation Mentors Organization · Zambian Carnivore Project · Tompkins Conservation · Peace For Conservation · Ewaso Lions · Sheldrick Wildlife Trust · Comunidad Inti Wara Yassi · Panthera · Saving The Survivors · WWF · Orangutan Foundation · Kenya Wildlife Trust · TRACT · Pandas International · Grace Gorillas · International Rhino Foundation · Save The Koala · PETA · Chipembele · Gorongosa National Park · Natural Resource Conservation Network · The Vegan Society · Ruaha Carnivore Project · Madagascar Dog Initiative · Maasai Mara Wildlife Conservancies Association.

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