20th May 2020

World goes wild for the New Big 5 project.

Since launching just one month ago, the New Big 5 project has had an incredible response from around the world.

The project has been covered in newspapers, magazines and websites in the UK, USA, China, Australia, France and beyond, including The Guardian, Forbes, Lonely Planet, National Geographic, BBC Wildlife, South China Morning Post, GEO, The New Daily, Travel Africa, Culture Trip, Wild Planet, i Paper, Evening Standard, The Herald Sun, The Daily Mail, The East African, Capture, Forbes, Matador Network, Australian Photography, Photo Review and many more.

We’ve received messages from as far and wide as the UK, US, India, Kenya, Australia, Cambodia, Haiti, South Africa, Peru…, and heard from photographers, film-makers, charities, designers and wildlife lovers.

Thank you to everyone for your support.

The New Big 5 project is just getting started.

Please help us spread the word by sharing the articles, interviews and podcasts on this website on Facebook, Instagram, Twitter and other social media.


Tell your friends, family, neighbours and colleagues to vote.

20th April 2020

New Big 5 project launches. Voting now open.

Photo by Graeme Green

The international initiative is alive and kicking. We’re creating a New Big 5 of Wildlife Photography, rather than hunting. Shooting with a camera, not a gun.

Around the world, people can vote for the 5 animals they’d like to be included in the New Big 5.

The initiative is supported by more than 100 of the world’s leading photographers, conservationists and wildlife lovers, including Dr Jane Goodall, Ami Vitale, Moby, Steve McCurry, Steve Winter, Tim Laman, Art Wolfe, Brent Stirton, Djimon Hounsou, Marsel van Oosten, Bertie Gregory, Dr Paula Kahumbu, Joanna Lumley, Joel Sartore, Sandesh Kadur, Greg du Toit, Daisy Gilardini, Thomas D Mangelsen, Jonathan and Angela Scott, Shaaz Jung, Pavan Sukhdev, Virginia McKenna, Nick Brandt, Ben Fogle, Iain Douglas-Hamilton, Jen Guyton, Clement Wild, Will Burrard-Lucas, Eugenio Derbez, Levison Wood, and organisations, including Save The Elephants, WWF, Dian Fossey Gorilla Fund, International Fund for Animal Welfare, WildAid, African Wildlife Foundation, Wildlife SOS, Humane Society International, Orangutan Foundation, IUCN, Conservation International, Polar Bears International, HAkA, Wildlife Direct, Defenders Of Wildlife and Greenpeace…

“What a great project the New Big 5 is. I wonder what the final choices will be? There are so many incredible animals in our world. Any project that brings attention to animals, so many of whom are threatened or endangered, is truly important.”

Dr Jane Goodall (The Jane Goodall Institute)

Which animals will make the New Big 5?

In 2020’s dark and difficult times, this is an exciting, positive project. But it has a serious message: the world’s wildlife is in crisis. The next 10 years are critical. More than a million species are currently at risk of extinction, from icons to ‘unsung heroes’ and little-known cats, frogs, birds, lizards and other species, each too valuable to lose.

It’s not too late yet. Change is possible.

Help us spread the word around the world about the New Big 5 project: #newbig5

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